Social Media

Social Media

How to Gain Followers on Instagram: A Guide to Increasing Engagement and Avoiding IG Pitfalls

Instagram Tips

My account @squishdelish has 85,0000 followers, so I often get asked how to build an Instagram (IG) following and increase likes and comments on IG posts.  To start, here are definitions for terms commonly used in association with gaining followers and increasing likes and comments: Reach:  Reach is the total number of unique accounts that […]

Social Media

Fake and Deceptive Use of Instagram: How to Spot False Influencers

Fake Influencers

Small and large businesses alike are turning to Instagram to promote their services and products. While Instagram can be used organically and has its own advertising platform, another common method of Instagram promotion is utilizing third party influencers. If you glance through your Instagram timeline, you may see obvious influencer promotion such as a fitness […]