Google provides many user friendly tools for your business. Both Google Analytics and Google Search Console can be useful for the future of your website. Analytics focuses on user data, providing in-depth information about location, revisit percentages, device used and much more. The Search Console focuses on the search-engine side of data, providing tools and insights to drive more traffic to your website and rank higher in SERPs. These two tools allow for multiple users on one account, at varying levels of edit ability.
Google Analytics Add User
Anybody can have a Google Analytics account. One must have a gmail account, and be logged in to access this information. For information on how to set up your own Analytics account click here. Once you are logged into your Google Analytics account, you will see a menu of options on the left hand side of your screen. Scroll down to the final option, Admin, marked with a gear icon.
Now in this new menu, we will select account user management.
Then click on the blue circles with the plus symbol in the right upper corner. A new menu will pop up. Choose “Add User”
By simply typing in your new user’s email address, they will be able to view the information in your Analytics account. Please remember to check their credentials. Google allows for differing levels of edit abilities for your new user. The most basic form would be simply read and analyze. This level allows a user access to the account, but no ability to collaborate or alter any data. The highest level is Edit and Collaborate, in addition to Manage Users. These two need to be added separately. For more information on the different user abilities in Analytics click here.
Google Search Console Add User
Search Console is a free service available to anybody. You also need a gmail account to access this tool. For information on how to set up your Search Console account click here. Once you are logged into your Search Console account, once again there is a menu of options of the left hand side of the page. Here, we look for Settings, also marked with a gear icon.
Here you will click on user and permissions arrow the symbol that looks like “>”. See screenshot below
On the top right, you will see a blue box “Add User”. See screenshot below where to look.
Google prompts you to enter a valid gmail address. The only options for your new user here are Full or Restricted.
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