Writing / Publishing Duplicate Content SEO No No !!
Google Panda Algorithm and other Search Engines look down and penalize any site that duplicates content on their site internally or from other sites. Make sure the content is 100 percent original and interesting. Don’t cut corners by taking an old article, or someone else’s article and changing it around with a new title and switching up the wording here or there. Search Engines have become so sophisticated they can tell when a writer has cut corners and will penalize the site dropping in ranking to removing the site all together from the search engine
Avoid duplicating content by accident, a basic mistake that can hurt ranking as well.
Basically anytime you or someone cuts and paste info from one place to another on the web you could be penalizing your website and search engine rankings. Be careful to always change the content when posting info that is too similar such as
- Your company is hosting an event and has a description on their website. To market the event your marketing department sent out a press release with the same wording, posted the same wording in community event calendars or posted in industry related forums
- Posting links in Social Media such as Facebook and they automatically posting a snippet of the content
- Posting contributed articles too similar to various websites
Search Engines such as Google are so frustrated by laziness of people who take shortcuts of duplicating content they now de-index websites, yes remove the sites completely from their search engine who have kept on publishing or not updating and removing duplicate content from their websites which clearly breaks the rules of Google Webmaster Guidelines. If a site gets removed by Google from their search engine it can be a very painstaking task to ask Google for reconsideration. The best way to make sure Google doesn’t remove your website or pages for duplicate content is to make 100 percent original interesting focused content and watch where you cut and paste on the web.
If you discover someone else is duplicating or copying your content
Theft of website content, from one website to another became an epic trend until Google started penalize for duplicate content. However some companies and websites are still getting away with it and Google hasn’t caught up to them. If you discover someone has duplicated or copied your content file a DMCA report with the violators’ hosting company to have their website taken down or have the duplicated content removed.
An excellent free tool to see who is duplicating your content or see if your own website has duplication violation use http://www.copyscape.com
[...] Duplicate Content – In 2011 Google and other Search Engines cracked down on people duplicating content with in their site and from other sites. Search Engines have algorithms that are so sophisticated [...]