Below is a simple checklist to ensure your content is search engine optimized and drives traffic to your website.
- Use Google Keyword Tool to find which Topics and Keyword Phrases the content should focus on. Choose well searched phrases that have low to medium competition.
- Determine who will be writing the SEO friendly content, yourself or a hired writer
- Give the assigned writer three to five friendly SEO Keyword Phrases which are highly searched with low to medium completion
Before the writing make sure the assigned writer understands repetition or keywords and not duplicating content. This is very important for SEO friendly content to rank well in Google and other Search Engines. This will ensure search engines algorithms index the content better.
Keyword phrases should be repeated several times throughout the content in the following places
- In title (at least two of the assigned key phrases, ideally used at the beginning of the content)
- First Sentence (at least two of the same phrases used in the title, ideally used at the beginning of the content)
- All Key phrases used minimum once, ideally twice in the first paragraph
- If anything is bold or italics make sure it has a key phrase
- In links if it flows with the content
- Summary paragraph at the end of the content.
For best SEO practices, webmaster or who is posting content on the web should use Keyword Phrases in the following area:
- in naming the page /URL / Permalink
- used 2 Times in the meta title Tags which is also often the H1 tag
- used in Keyword Tags
- used in Description Tags
- used in H2 & H3 Tags
- used in Image alt text
- used in naming image files
- used in links
- used in anchor texted
- used where phrases are bolded
- used where items are italics
Important SEO TIP – Webmaster or Marketing Department needs to remember to not duplicate the content accidently or intentionally
With following the above checklist will help improve your website to get more traffic.
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